Case Study: Rule the Roost Facebook Sweepstakes

Rule the Roost Facebook App on Purina Poultry's Facebook page

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Opportunity

The goal of the Rule the Roost Sweepstakes was to boost the number of "Likes" of the Purina^® Poultry Facebook account while obtaining additional names for Purina's poultry owners database.

Result

We were involved in the naming, logo design and sweepstakes application design and programming. The page was supported by web banner ads, a dealer email blast announcing the launch of the sweepstakes and a follow-up thank you email to those that entered. The sweepstakes was a huge success, adding over 12,000 "Likes" to the Purina Poultry in the two months it was open for entries. In addition to the increase in "Likes" it has increased involved on the Purina Poultry Facebook page, creating a more engaged community that provides Purina with a consistent source for marketing.